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Let’s Hope This Christmas Advert Inspires 2017. Happy Holiday

  • December 21, 2016
  • Soho-Pixels
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It has been a great year for creativity. Although we never like to get too political or religious in our blogs, opting to keep all views and beliefs aside and only focus on things from a creative nature, one advert this Christmas has stood out

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Baby Delivered To Parents By Amazon Drone

  • December 16, 2016
  • Soho-Pixels
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Okay so the title hasn’t really happened…yet! The fairy tale stories of children being delivered to parents by stalks may soon be over though if Amazon have anything to do with it. In this technical and digital age we live in, we won’t even be

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Our Work As Creatives Must Be Reported On Accurately

  • December 12, 2016
  • Soho-Pixels
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When you get the brief from the client, there is usually a glee as a whirlwind of ideas begin flowing from your creatives. More times than not you’ve pitched what the engagement element will be, which is usually what clients and brands are more

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Coca-Cola and Pepsi Are Both Alike

  • December 6, 2016
  • Soho-Pixels
  • No comment

Having marketed themselves on being so different for decades, it would appear that the battle between the two cola juggernauts have something very much in common. Consumers of both Coca-Cola and Pepsi are fairly different in terms of education and

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Marketing Strategy: Aspirational or Relatable?

  • November 25, 2016
  • Soho-Pixels
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What is the best marketing angle to reach todays consumer? Is it to make your brand an aspirational goal or to make it relatable? Where most clients will insist in the brief that authenticity is key, would you counter that aspiration would be a

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In-Car Advertising: Brands Riding Shotgun

  • November 16, 2016
  • Soho-Pixels
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There’s OOH, and soon I’m sure we’ll be familiar with the acronym ‘ICA’ (In-Car Advertising) as General Motors and IBM recently announced a partnership that combines Watson's cognitive abilities with GM's OnStar service to deliver personalised brand

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The Consumption Of Multicultural Millennials

  • November 11, 2016
  • Soho-Pixels
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Bit of a mouthful that title, but what do you know about the consuming habits of Multicultural Millennials? Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and

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What Are Your Thoughts Behind Rebranding?

  • November 3, 2016
  • Soho-Pixels
  • No comment

We see it all the time, a company wants to enter a new market, they get taken over or bought out; either way rebranding is a big part of advertising. What are your thoughts though? Does it really work? When the consumer or market knows you a

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Brands Clowning Brands. How Refreshing

  • October 31, 2016
  • Soho-Pixels
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As it is Halloween and the season for dressing up, it is refreshing to see brands getting in on the act, but especially clowning each other in the process. A Burger King located in Queens, New York, dressed up as the ghost of McDonald's—covering

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They’re At It Again: The Creative Trolls

  • October 27, 2016
  • Soho-Pixels
  • No comment

We hear about it on social media all the time, those that have nothing better to do than pick on people or a particular topic, not casting a subjective answer or response, but rather just being negative or disruptive. They are the trolls. In the

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